JAN 17th, 2008

VIDAL SASSOON

Launch of Vidal Sassoon's new haircare line “Premium Vidal Sassoon”. A modern fusion of hair, fashion and music, a motto to which Vidal Sassoon has remained true to since the establishment of the now world renowned brand. The exhibition space took visitors back to the sixties with mirror balls and mirror tiles. The exhibition space also featured a life-size Barbie doll wearing an outfit designed by worldwide stylist, Patricia Field and worn by Japanese pop singer, Namie Amuro in one of her commercial shoots surrounded by a gallery of mannequins coordinated by RESTIR under a 60s theme. The product launch was a gala event and collaboration of big names with top hair stylist, Orland Pita doing what he does best. Patricia Field and Orland Pita both flew into Japan for the opening party further adding to the list of other big names.